Blogs

Be Controversial: Lessons From Ocean Beach…

So you run a head shop in Ocean Beach and you want to get national coverage for your business. What do you do? How can you take your business and make it so that it stands out? These past two weeks, The Black, a head shop in Ocean Beach, accomplished this and more. By simply […]

The Rise Of The Passionate Fan: Why You Can’t Just Be “Good” Or “Average” Any More…

According to a fascinating Scientific American article, most people reviewing products or services online tend to either love or hate products. There seems to be very little middle-ground in these reviews. In fact, the distribution of online reviews goes against the standard bell curve that offline or word-of-mouth reviews would take. What does that mean […]

Amuse Bouche: A Little, Unexpected Freebie For Your Customers?

A few weeks ago, I was in Palm Springs. I had taken my Dad out for a belated birthday dinner at a very elegant Northern Italian restaurant. A few moments after ordering food, the waiter brought over two small plates for my Dad & I. “This is a little amuse bouche. It’s a treat from […]

Adjectives Sell: Vanilla Ice Cream Vs. Tahitian Vanilla Bean Organic Gelato…

This is my second post, in a matter of days, at least tangentially about ice cream. Imagine you’re in a restaurant and you’ve just finished your entrée. The waiter comes up and asks if you’d like dessert. You say, “well, what do you have?” The waiter says, “vanilla, chocolate, and strawberry ice cream.” At this […]

Great Ad Alert: When A Video Of A Kitten Eating Ice Cream Is More Than A Video Of a Kitten Eating Ice Cream…

I stumbled upon the video you see below you and could not stop watching it. Take a minute to watch it and see my comments below. To say this video is an overdose of cuteness is putting it mildly. But it accomplishes more than just being cute. It’s actually an incredibly sly and clever way […]

Random, Awesome Blog Posts: Facebook, Millionaire, Online Criticism…

Just a few really great, awesome blog posts from around the web: How To Become a Millionaire In Three Years — Really useful stuff. Check it out 😉 Tips For Managing Online Criticism — More useful stuff. How We Got To 40,310 Facebook Fans In 4 Days — Great, great Facebook blog post. Tweet This […]

The Opposite Of Narcissism: New Marketing For A New Age…

I had an acquaintance, let’s call her “Topaz”, who would overtake any conversation she was in earshot of. Once she had forced her way into the conversation, Topaz would twist any conversational topic into her favorite topic: herself. An example: A friend and I were discussing music at a party Topaz was at. In the […]

Reality Show Business Lesson: The Apprentice Teaches A Success Lesson…

I’m slightly ashamed to say it but there was a time a few years back when I was devoted to The Apprentice. This was the non-“celebrity” version of the show in which Donald Trump tried to find the next great business exec from a patch of overly emotional but ivy-league-pedigreed candidates. While I really can’t […]

Can You Give Away Your Business Recipes?

Have you read your food section in your local newspaper recently? Without fail, there’s always a section where reader asks for the recipe of a particular dish at a local restaurant. This seems like a missed opportunity for local businesses. The thing is… …why aren’t local businesses (not just restaurants) using recipes as a marketing […]

The Trust Manifesto: Increasing Trust In A Trustless World…

BP spills oil in the gulf and is incompetent at cleaning it up. Children are abused and church officials cover it up for decades. Companies responsible for the economic collapse not only thrive but report record incomes and bonuses. Everyday, it seems like the majority of new stories all have the same theme… …you can’t […]