I just came back from lunch at the delicious Pho Convoy here in San Diego. While there I got to make my own spring rolls from incredible beef wrapped in grape leaves.
Of course, my spring rolls were poorly constructed, had no architectural strength and generally failed in every areas that professionally put-together spring rolls fall into. The thing is though, how unique an experience is it to make your own spring rolls. How many people reading this even know that there are Vietnamese restaurants where you can do the same thing in your city?
I would bet close to 98% don’t know about it and my point is to tie this to marketing. In your business, you have equivalent cool things you’re doing that people don’t know about. What is your “make-your-own-springroll” feature? Find it and start making sure people know.