On or around 2003, the Austin Independent Business Alliance came up with a masterstroke of marketing. Frustrated with the encroachment of corporate chains into Austin, they started creating free bumper stickers with three little words on it…
“Keep Austin Weird”
Their goal was to keep as many of the original small businesses that made Austin, TX such a unique city around for as long as possible. The slogan caught on like wildfire and Austin is now even more diverse and unique.
What can you do to make your business “weird”? How can you make it stand out?